How much does a Shopify store cost in 2026?
Subscription, theme, apps, agency build: the real budget of a Shopify store, line by line, with no bad surprises.
The price of a Shopify store isn’t just the monthly subscription. To avoid surprises, look at four line items: the Shopify plan, the theme, the apps and — if you hire a pro — the build. Here’s how each one weighs on the budget.
1. The Shopify plan
Shopify offers several plans, from entry tiers (a few tens of euros per month) to advanced tiers (a few hundred per month) that unlock richer reports and lower transaction fees. For high volumes, Shopify Plus is quote-based. Hosting, security and SSL are included — one of Shopify’s big advantages.
2. The theme
You can start with a free theme, buy a paid one (one-off payment), or have a custom theme developed. Custom costs more upfront but gives a unique design and conversion-tuned performance — often paid back through a higher conversion rate.
3. The apps
Apps add features (reviews, loyalty, subscriptions, logistics…). Some are free, many are monthly subscriptions. Budget for:
- Marketing features (email, popups, loyalty)
- Logistics and inventory
- Reviews and trust
- Integrations (ERP, CRM, accounting)
4. The agency build
This is the most variable item. A simple storefront starts at a few thousand euros; a well-built standard store sits above that; a custom or Shopify Plus project can reach several tens of thousands. The smart move: ask for a range at the scoping stage.
What should you budget overall?
- Self-serve launch: plan + paid theme + a few apps.
- Store handled by an agency: build + plan + apps + monthly maintenance.
- Custom / Plus project: quote-based, with ongoing support.
At FH Agency, we give a clear range from the first call, and the quote is free within 24h. The real question isn’t «how much it costs» but «how much it returns»: a fast, optimized store pays for itself through sales.
FAQ
Is Shopify expensive?
The entry plan stays affordable (a few tens of euros/month) and includes hosting and security. The real budget depends mostly on the theme, apps and build.
Do apps cost extra?
Yes, many apps are monthly subscriptions. We keep only the ones that add real value so costs stay under control.
How much does an agency build cost?
From a few thousand euros for a simple store to several tens of thousands for custom or Shopify Plus work. We give a range at scoping.